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DIGITAL MARKETING STRATEGY

An effective marketing plan will meet business objectives through specific, measurable key performance indicators (KPIs). Building that plan requires integrating business goals with product/service knowledge, consumer needs & preferences, and media availability.

DIGITAL POSITIONING

To build an effective marketing plan, Digital Measured conducts strategic business analyses and competitive research. This may include digital brand audits, SWOT analysis, SEO audits, marketing audience persona development, brand story ideation, and editorial content planning,

SEARCH ENGINE OPTIMIZATION

Digital Measured seeks to build quality site content with appropriate SEO coding which will enable your brand to appear in top-ranked result pages for your most important keywords and phrases.

CONTENT MARKETING
Content Marketing is a natural extension of SEO efforts, and a cornerstone of all marketing, because it consists of the production and distribution of quality content that delivers value and draws the audience in for more.
PAID SEARCH ADVERTISING
Search Engine Marketing (SEM) utilizes paid advertising and promotion to supplement SEO efforts and gain a greater share of SERP “real estate” to dominate search results.
SOCIAL MEDIA ADVERTISING

Paid advertising on social media networks can boost reach and engagement, and can also drive audience traffic and conversions to your website.

ANALYTICS & REPORTING

Measurement is critical to success, and optimizations should be inherent in any digital campaign. With so much data available to marketers throughout the customer online journey, it’s crucial to determine which metrics will define and measure campaign performance as the key performance indicators (KPIs).

CAROLINE GILLAN

"Alexandra is knowledgable in all things digital, including SEO, paid media, digital strategy, and more. She works hard to deliver the highest quality and most thorough work possible."

ALEX SLOTKIN

"Alexandra was brought in to help guide our mostly traditional ad agency through the then-emerging interactive space. What she wound up doing was transforming how we did business."

CAROLYN SEXTON

"The interactive realm can seem like a different world, but she is able to articulate it in a way that makes clients and team members see, understand, and even get excited about the value it brings."

RICHARD WEZENSKY

"Alexandra is the future of the industry. She is certainly our go-to person for giving us insight on how to make our creative not only impactful, but ultimately, more effective."

GET IN TOUCH...

To arrange a consultation or project, send us a message.