From blog posts, to suggested tools, to ebooks and training that will teach you to thrive.
From digital audits and audience persona development to strategic planning and media buying, Digital Measured has digital marketing covered.
An effective marketing plan will meet business objectives through specific, measurable key performance indicators (KPIs). Building that plan requires integrating business goals with product/service knowledge, consumer needs & preferences, and media availability.
To build an effective marketing plan, Digital Measured conducts strategic business analyses and competitive research. This may include digital brand audits, SWOT analysis, SEO audits, marketing audience persona development, brand story ideation, and editorial content planning,
Digital Measured seeks to build quality site content with appropriate SEO coding which will enable your brand to appear in top-ranked result pages for your most important keywords and phrases.
Paid advertising on social media networks can boost reach and engagement, and can also drive audience traffic and conversions to your website.
Measurement is critical to success, and optimizations should be inherent in any digital campaign. With so much data available to marketers throughout the customer online journey, it’s crucial to determine which metrics will define and measure campaign performance as the key performance indicators (KPIs).
Recent blog posts
"Alexandra is knowledgable in all things digital, including SEO, paid media, digital strategy, and more. She works hard to deliver the highest quality and most thorough work possible."
"Alexandra was brought in to help guide our mostly traditional ad agency through the then-emerging interactive space. What she wound up doing was transforming how we did business."
"The interactive realm can seem like a different world, but she is able to articulate it in a way that makes clients and team members see, understand, and even get excited about the value it brings."
"Alexandra is the future of the industry. She is certainly our go-to person for giving us insight on how to make our creative not only impactful, but ultimately, more effective."
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