Digital Measured provides freelance digital marketing services to small businesses as well as digital marketing training resources. Services include audience persona development, digital strategy and marketing planning, back-end website development, search engine optimization (SEO), social media content & management, SEM paid search management through Adwords and/or Bing, content marketing, email marketing, social promotions, display ad buying, website and campaign analytics and reporting. What does that mean? ALL digital marketing and media services, from strategy to execution in a one-stop shop! Digital Measured actively evaluates all forms of digital marketing and media, both organic and paid, to strategically and creatively communicate your brand message to a targeted audience while efficiently meeting business and campaign objectives.
The digital marketing landscape is complex and rapidly changing, so it can be time-intensive and confusing to do it yourself. That’s why Digital Measured was founded as a freelance consulting business in 2014 by Alexandra Watson. Alexandra has 15+ years of digital marketing experience, optimizing business performance through strategic analysis and data-driven insights. She is a certified Google Partner, a certified SEO specialist, and a Hubspot certified inbound marketer. Alexandra holds a Bachelors degree in Applied Communication from Azusa Pacific University as well as a Masters degree in Digital Advertising from SMU.
She is a professional member of marketing organizations and associations including the 4A’s, the American Advertising Federation (AAF) Dallas, the Dallas-Fort Worth Interactive Marketing Association, and Social Media Club- Dallas. She has also taught within Southern Methodist University’s Temerlin Advertising Institute as an Adjunct Professor for both undergraduate and graduate level courses in Digital Marketing Strategy and Social Media Marketing.
Alexandra identifies and partners with other qualified digital marketing professionals under the Digital Measured consultancy business, depending on the project needs. Partnerships may include design, art direction or production services such as logo development or interactive marketing creative such as front-end web development, display banner design or video production. Her team delivers effective, budget-conscious media plans, creative campaigns, and high-quality content for all areas of digital and social marketing.
She has been married to her college sweetheart for over 20 years. She is the proud mom of two teenage daughters and enjoys cooking, hiking, puzzle games and reading in her spare time. Connect with Alexandra and Digital Measured on Pinterest, LinkedIn, or Twitter or use this signup form to subscribe to email updates.