Why Does SEO Matter? Everyone Searches Search engines exist to find and return content results that are personalized to the searcher, with the right type of content for that particular […]

Send Like a Business *Affiliate Disclaimer: This post may contain affiliate links that provide me with compensation for clicks or subsequent actions. Selecting an email service provider for your freelance, […]

Email as a Marketing Tool If you’ve developed a marketing buyer persona (see more about that topic in this prior blog post), then you can take this understanding of your […]

 Content marketing is all about producing valuable online content that will attract traffic to your website pages, establish authority and trust with your target audience, and stimulate leads and actions. […]

Sometimes the hardest part of writing a blog is choosing the photo. The research is done; the tedious process of editing is complete; and all of the links and citations […]

Running a business can be very hard! There’s so much to do to handle tasks in strategy, operations, marketing, sales, customer service, and more! It’s just good sense (and good […]

Before you decide “where” your business is going (goals & objectives) or “how” you’ll get to that stated end (strategy) you need to first understand “who” you are addressing and […]

Four Pillars of Inbound Marketing In this post, let’s further examine the four pillars of inbound marketing: content marketing, search engine optimization (SEO), email marketing, and social media marketing so […]

It can be helpful to distinguish inbound marketing from outbound marketing when crafting a digital marketing plan. There are many ways in which you might spread awareness of your brand […]

I recently came across this article on 15 Digital Marketing Trends for 2017 and thought it was still relevant as we approach summer 2018, so thought I would re-post so […]