Send Like a Business *Affiliate Disclaimer: This post may contain affiliate links that provide me with compensation for clicks or subsequent actions. Selecting an email service provider for your freelance, […]

Email as a Marketing Tool If you’ve developed a marketing buyer persona (see more about that topic in this prior blog post), then you can take this understanding of your […]

 Content marketing is all about producing valuable online content that will attract traffic to your website pages, establish authority and trust with your target audience, and stimulate leads and actions. […]

Before you decide “where” your business is going (goals & objectives) or “how” you’ll get to that stated end (strategy) you need to first understand “who” you are addressing and […]

Search engine optimization, or SEO, is the process of making improvements to the structure and/or content of a website in order to gain visibility in search results pages. It’s a […]