Archive Tag: Digital Measured

SEO Factors to Unlock Search Engine Ranking

Why Does SEO Matter? Everyone Searches Search engines exist to find and return content results that are personalized to the searcher, with the right type of content for that particular […]

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Three Email Service Provider Options for Small Businesses

Send Like a Business *Affiliate Disclaimer: This post may contain affiliate links that provide me with compensation for clicks or subsequent actions. Selecting an email service provider for your freelance, […]

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Quick Guide to Email Marketing Automation

Email as a Marketing Tool If you’ve developed a marketing buyer persona (see more about that topic in this prior blog post), then you can take this understanding of your […]

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Twelve Business Benefits of Email Marketing

 Content marketing is all about producing valuable online content that will attract traffic to your website pages, establish authority and trust with your target audience, and stimulate leads and actions. […]

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8 Great Digital Tools to Manage Small Business Productivity

Running a business can be very hard! There’s so much to do to handle tasks in strategy, operations, marketing, sales, customer service, and more! It’s just good sense (and good […]

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Crafting a USP Statement to Guide Your Marketing Efforts

In our last post, we discussed the importance of developing marketing buyer personas to better understand the needs and interests of your target audience. Armed with this knowledge the next […]

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Free Template and Tips to Develop Effective Buyer Personas

Before you decide “where” your business is going (goals & objectives) or “how” you’ll get to that stated end (strategy) you need to first understand “who” you are addressing and […]

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Master the Four Pillars of Inbound Marketing

Four Pillars of Inbound Marketing In this post, let’s further examine the four pillars of inbound marketing: content marketing, search engine optimization (SEO), email marketing, and social media marketing so […]

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Inbound Marketing vs. Outbound Marketing: Which is Better?

It can be helpful to distinguish inbound marketing from outbound marketing when crafting a digital marketing plan. There are many ways in which you might spread awareness of your brand […]

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Strategic Digital Marketing: New eBook Release

           The following blog content is excerpted from Strategic Digital Marketing Survival Manual: A Practical Field Guide for Small Businesses and Startups: a new eBook release […]

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