Archive Tag: marketing strategy

Three Email Service Provider Options for Small Businesses

Send Like a Business *Affiliate Disclaimer: This post may contain affiliate links that provide me with compensation for clicks or subsequent actions. Selecting an email service provider for your freelance, […]

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Quick Guide to Email Marketing Automation

Email as a Marketing Tool If you’ve developed a marketing buyer persona (see more about that topic in this prior blog post), then you can take this understanding of your […]

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Twelve Business Benefits of Email Marketing

 Content marketing is all about producing valuable online content that will attract traffic to your website pages, establish authority and trust with your target audience, and stimulate leads and actions. […]

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Crafting a USP Statement to Guide Your Marketing Efforts

In our last post, we discussed the importance of developing marketing buyer personas to better understand the needs and interests of your target audience. Armed with this knowledge the next […]

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Free Template and Tips to Develop Effective Buyer Personas

Before you decide “where” your business is going (goals & objectives) or “how” you’ll get to that stated end (strategy) you need to first understand “who” you are addressing and […]

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How to SEO Your Digital Marketing Strategy

SEO your digital marketing plan: Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how […]

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Inbound Marketing vs. Outbound Marketing: Which is Better?

It can be helpful to distinguish inbound marketing from outbound marketing when crafting a digital marketing plan. There are many ways in which you might spread awareness of your brand […]

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Strategic Digital Marketing: New eBook Release

           The following blog content is excerpted from Strategic Digital Marketing Survival Manual: A Practical Field Guide for Small Businesses and Startups: a new eBook release […]

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15 Digital Marketing Trends: Interactive, Immersive, and Data Driven

I recently came across this article on 15 Digital Marketing Trends for 2017 and thought it was still relevant as we approach summer 2018, so thought I would re-post so […]

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Five Marketing Metrics Questions: Discover Which Metrics Matter Most

With so much data available to marketers throughout the customer online journey, it’s crucial to determine which marketing metrics will define and measure campaign performance. While click-through-rate (CTR) may be […]

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