Send Like a Business *Affiliate Disclaimer: This post may contain affiliate links that provide me with compensation for clicks or subsequent actions. Selecting an email service provider for your freelance, […]

Email as a Marketing Tool If you’ve developed a marketing buyer persona (see more about that topic in this prior blog post), then you can take this understanding of your […]

 Content marketing is all about producing valuable online content that will attract traffic to your website pages, establish authority and trust with your target audience, and stimulate leads and actions. […]

In our last post, we discussed the importance of developing marketing buyer personas to better understand the needs and interests of your target audience. Armed with this knowledge the next […]

Before you decide “where” your business is going (goals & objectives) or “how” you’ll get to that stated end (strategy) you need to first understand “who” you are addressing and […]

SEO your digital marketing plan: Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how […]

It can be helpful to distinguish inbound marketing from outbound marketing when crafting a digital marketing plan. There are many ways in which you might spread awareness of your brand […]

           The following blog content is excerpted from Strategic Digital Marketing Survival Manual: A Practical Field Guide for Small Businesses and Startups: a new eBook release […]

I recently came across this article on 15 Digital Marketing Trends for 2017 and thought it was still relevant as we approach summer 2018, so thought I would re-post so […]

With so much data available to marketers throughout the customer online journey, it’s crucial to determine which marketing metrics will define and measure campaign performance. While click-through-rate (CTR) may be […]